APPLE has released a series of mini advert to encourage people to use iPhone.
As we all know this really well that there is a strong tussle between Android and Mac/iOS. With Android user (mainly Korea-based tech giant Samsung) user still going strong as opposed to Apple, for this purpose, Apple has unleashed a series of mini adverts targeting Android user to switch to the iPhone.
The campaign is similar to an exemplary advert that compared Microsoft Windows performance with Apple’s Mac OS, only this time Android is on the other side. Although the ads never specifically mention Android vs. iOS, we all better can observe that is Android. Because primarily Android OS is a Road block in Apple’s way to extreme success.
Let’s have a look at these mini adverts
These videos are specifically targeting one issue at a time. Each ad focuses on a single issue such as performance, speed, security, privacy and transferring data. The message remains the same, however; iPhone offers a better experience and you should switch.
Move your music
Making the switch to iPhone in general
Moving your photos
Apple’s Game is even Stronger than This…
In order to persude Android smartphone users, Apple has also published a new page “Apple Switch” on its website which will answers questions like ‘Will it be easy to swtich to iPhone? ” After all FAQs are answered, the user is pointed to a page where they can buy the iPhone.
To make the switch as smooth as possible, Apple has also released a ‘move to iOS’ app which basically collects all data from your Android and makes it ready to be transferred to an iPhone.